Privacy Policy

Last updated: October 13, 2022

Taking Cara Babies, LLC, an Arizona limited liability company (the “Company,” “we,” “us,” or “our”) is committed to protecting your privacy and the personal information that you provide to us when using the Company’s website or purchasing or accessing the Company’s services. This privacy policy describes how we treat all user data collected during your visit to and use of our website and services. By visiting and using our website or services, you are accepting and agree to the terms in this privacy policy. This privacy policy will be updated periodically, so please be sure to reread it from time to time. If you do not agree with the terms in this privacy policy, please do not use the website or provide any information to us.

Authorized Users

The website is not directed to and is not intended for access and use by persons under the age of 18. We do not intentionally collect or use personal information from users that we have reason to believe are under the age of 18. We may collect and use personal information about a person under the age of 18 that is provided by a parent or legal guardian of the person under the age of 18.

What Personal Information is Collected on the Website?

We do not sell, trade, share, or otherwise transfer your personally identifiable information to third parties. We do not use our website to collect any personally identifiable information about you other than what you provide voluntarily to use the website, purchase our services, subscribe to a newsletter, fill out a form, respond to a survey, or for other purposes made apparent at the time you provide your personally identifiable information. To use our website and purchase our services, you will need to provide us with your personal information. We ask for personal information so that we can fulfill your request to use our website and/or purchase our services. If you choose not to provide any personal information, you may not be able to use our website or purchase our services, and we may not be able to fulfill a request you may have. If you provide personal information, you agree to provide true, accurate, complete, valid, and not misleading information and to promptly notify us of any changes in the information.

We do not disclose personal information to third parties except: (1) for the purpose of communicating with you and when it is necessary for completing the transactions you have authorized including, but not limited to, providing such information to authorized data processors or mailing services, or to follow up with you after such services have been provided; (2) when it is necessary for employees, agents and contractors to operate or maintain the website or to correct a technical problem; (3) when it is necessary to verify the existence or condition of your account with a financial institution, credit bureau or other third-party; (4) with our affiliates; (5) with our business partners for research or marketing; (6) if we are in negotiations to or complete a sale or merger of the company or its assets with another organization; or (7) for fraud protection. We may collect and use usage information to develop new products or services or to provide special offerings to you. We are not required to retain any personal information collected for a single, one-time transaction, where such information is not sold or retained by us.

Under special circumstances we may, and you authorize us to, disclose personally identifiable information without your consent if we believe, in our sole discretion, it is reasonable to do so to satisfy laws (such as the Electronic Communications Privacy Act, as amended) or government regulations, comply with legal process or law enforcement requests, commence legal actions to protect our rights or property or to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or violations of this privacy policy or other terms found on the website.

You will be asked to provide credit card information to complete a purchase. In such event, it is our policy to redirect you to a payment processing portal hosted by a third party payment processor. WE DO NOT COLLECT, ACCESS, STORE OR PROCESS ANY CREDIT CARD INFORMATION. PLEASE READ THE PRIVACY POLICY ON OUR PAYMENT PROCESSOR’S WEBSITE REGARDING THE USE, STORAGE AND PROTECTION OF YOUR CREDIT CARD INFORMATION BEFORE SUBMITTING ANY CREDIT CARD INFORMATION.

Except as otherwise provided, this privacy policy only addresses the information that we collect from you, but not about how third parties to whom you disclose your information may use and disclose it. If you disclose your personal information to third parties, other rules may apply to how they use and disclose information provided to them. We do not police or influence the privacy parties of third parties. When providing your personal information to third parties, their privacy policies govern their use and disclosure of your personal information. Before disclosing your personal information to a third party, you should familiarize yourself with their privacy policy.

What Anonymous Information is Collected on this Website?

Anonymous information is collected for every visitor to the website. This includes pages viewed, date and time, and browser type. IP numbers are not stored, but are temporarily used to determine domain type and in some cases, geographic region. We do not make any association between this information and a visitor’s identity.

Our website may use “cookies” and similar means to collect statistical information. A cookie is a small text file that is placed on your hard disk by a web page server. Cookies are uniquely assigned to you, and are designed to be read only by a web server in the domain that issued the cookie to you. We use cookies to identify your browser as you visit pages on our website. Cookies created on your computer by using our website do not contain personally identifiable information and do not compromise your privacy or security. Cookies allow us to gather anonymous information. If you choose to decline cookies, you may not be able to fully experience the features of this website.

Data Security

Information you submit via our website is stored on a system located in the United States and is not publicly accessible. This is necessary in order to provide our services to you. Information submitted by you may be transferred to other locations which are situated outside the United States, but will only be used for the purposes outlined in this privacy policy and in accordance with these data security guidelines.

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we take reasonable precautions and have security measures in place to protect against the loss, misuse and alteration of the information under our control. Additionally, sensitive data is encrypted using industry standard measures to provide an additional level of security. Although we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information. We are not responsible for any breach of security or for the actions of any third parties that may obtain any personal information. You are prohibited from violating or attempting to violate security for, or otherwise interfering with, the operation of the website. WE DO NOT MAKE, AND EXPRESSLY DISCLAIM, ANY REPRESENTATION OR WARRANTY, EXPRESS OR IMPLIED, REGARDING THE SECURITY OR INTEGRITY OF THE WEBSITE AND YOUR PERSONAL INFORMATION.

External Links

This website may contain links to other websites. Please note that when you click on one of these links, you are entering another website. Links to other websites do not imply endorsement of the materials disseminated at those websites. We encourage you to read the privacy statements of these linked websites as their privacy policy may differ from ours. We are not responsible for the materials contained at any website linked to this website.

Choice/Opt-Out

If you have registered to receive email communications from us and later change your mind, you may contact us to have your name removed from our distribution lists at the email address below. In connection with specific programs or offerings, by agreeing to participate you are generally agreeing to receive communications from us regarding other programs and special offerings. If you provide information and there is no mechanism to allow you to affirmatively opt-in, you agree that by providing the requested information and your email address, you have agreed to receive future communications from us. You are responsible for contacting us or clicking a link provided in the email if you wish to opt-out of further communications.

Managing Your Data

Contact us in order to: (1) request that we erase or delete personal data from our records; (2) request our service providers to delete your personal information from their records, if applicable; (3) request a change or correct personal data; (4) object to, or request to limit, or restrict use of personal data; (5) access and request a copy of your personal data that you have provided to us; or (6) make additional requests regarding the personal information being collected and the purposes for the collection. We may be contacted via email at [email protected] or through our contact form. Upon a verifiable request, we will comply with your request to do any or all of the foregoing, free of charge, within 45 days or your request.

Governing Law and Enforcement of Privacy Policy

Use of this website is governed by United States law and the laws of the State of Arizona, without regarding conflicts of law provisions. If you are accessing the website from a physical location outside of the United States with laws or regulations governing personal data collection, use, and disclosure that are different from the United States laws, you agree that by accessing the website, you are transferring your personal information to the United States and you consent to the application of the laws of the United States and the State of Arizona with respect to use of the website and any dispute regarding the website or this privacy policy. You further consent to the exclusive jurisdiction of the state and federal courts located in Maricopa County, Arizona. If any provision of this privacy policy is held by a court of competent jurisdiction to be illegal, unenforceable, or in conflict with any applicable law, the validity of the remaining portions or provisions shall remain in full force and effect.

California Do Not Track Signals

The Company does not respond to Do Not Track (DNT) signals. Some third party websites may track your actions when you are browsing and accessing content. Various browsers offer a DNT option that sends a signal to third parties that you do not want to be tracked.
For More Information – If you have any questions, concerns, or comments about this privacy policy, please contact [email protected] via email.

Exercising Your Rights

To exercise the rights described above, or in the California Consumer Privacy Policy below, please either email us at [email protected] or phone us at (402) 780-1181.

In order to authenticate your request and the information in it, you must provide, at a minimum, your name, zip code, and your email address and respond to a confirmation email that will be sent to that address. Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

Making a verifiable consumer request does not require you to create an account with us. You will, however, need to provide the information required in the request above (or by phone to our customer service team) which will enable us to sufficiently verify your identity and identify your personal information in our systems.

You may only make a verifiable consumer request to know twice within a 12-month period. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request, to process and fulfill the request, and for necessary recordkeeping.

Additional Privacy Policy Information for California Consumers.

In addition to the provisions described above, the following describe our privacy policies that apply to California Consumers.

Types of Information

We collect various kinds of information that you provide to us as well as information we obtain from your use of the services. Some of the types of information that we collect include:

“Personal Information”—information associated with or used to identify or contact a specific person. Personal Information includes: (1) contact data (such as e-mail address, address and telephone number); (2) demographic data (such as gender, date of birth and zip code); (3) your child’s first (given) name and birthdate, and anecdotal, general information about your minor child’s sleeping and eating habits, growth, developmental milestones and other concerns of yours regarding your minor child’s sleep and behavior; and (4) certain Usage Data (defined below), such as IP address.

Certain Personal Information, such as information about personal health or finances, is characterized as Sensitive and subject to stricter regulation than other personal information. Before providing it to use, we urge you to carefully consider whether to disclose your Sensitive Personal Information to us. If you do provide Sensitive Personal Information to us, you consent to its use and disclosure for the purposes and in the manner described in this Privacy Policy.

“Usage Data”—information about an individual's online activity that, by itself, does not identify the individual, such as technical information, including your browser type, service provider, IP address, operating system and webpages visited.

(Generally, we do not consider Usage Data as Personal Information because Usage Data by itself usually does not identify an individual. Personal Information and Usage Data may be linked together. Different types of Usage Data also may be linked together and, once linked, may identify an individual person. Some Usage Data may be Personal Information under applicable law.)

“Location Data” is a category of Personal Information collected about the location of a mobile device or computer, including: the location of the mobile device or computer used to access the services derived from GPS or WiFi use; or the IP address of the mobile device or computer or internet service used to access the Services.

How We Collect Information

Whether we collect certain types of information and how we process it depends on how you use and access the services. Some information is collected automatically through use of cookies and similar data collection tools. We collect information about you and your child in the following ways: online forms, email or chat exchanges, and notes from your telephone conversations with our consultants.

Your Rights Under the California Consumer Privacy Act of 2018 (CCPA):

You have the Right to Know what categories and/or specific pieces of Personal Information are collected about you. As such, you may submit a verifiable consumer request via email at [email protected] or phone at (402) 780-1181.

We do not sell your personal information; however, you have the right to know what personal information is disclosed to third parties. You may submit a verifiable consumer request via email at [email protected] or phone at (402) 780-1181.

Subject to statutory exemptions and exceptions, you have the Right to request that we Delete the Personal Information that we have collected about you. You may submit a request for deletion via email at [email protected].

You have the Right to Correct inaccurate Personal Information. You may submit a verifiable consumer request via email at [email protected] or phone at (402) 780-1181.
If you exercise your rights under the CCPA, you have the right to not be discriminated against.

Use of Information.

We will primarily use the Personal Information you provide and any general information we receive from you to provide products and services to you, including, but not limited to, sending you information or materials via email about services, products, offers, and news we think might interest you. This information may relate to services, products, offers, and news of Taking Cara Babies or our licensees or selected commercial partners. We send you this only if you have opted-in to receive emails from us. If you no longer wish to receive any emails from us, or if you want to modify your personal data or want your personal data to be deleted from our database, see above.

We also use information that we receive to analyze visits to the website and learn about the interests of our visitors in aggregate and also on a personal level to better understand your interests and needs, so we can improve our products and services and deliver to you the type of content, features, and promotions that you are most interested in.

Who May Have Access to Your Information.

Other than to the companies belonging to Taking Cara Babies for the purposes set out above, and except as described in this Policy, we do not sell, trade, or otherwise transfer your Personal Information or general information to third parties without informing you in advance. We provide some of our services through contractual arrangements with affiliates, services providers, partners and other third parties (collectively, “service partners”). Our service partners may use your Personal Information to operate our sites and to deliver their services. For example, your data may be transferred to website hosting partners and other parties who assist us in designing and operating the website, executing services, or helping us analyze collected data. These parties will only use your data for the purpose of carrying out the work as agreed with us and will be required to keep the information confidential. We will encourage our service partners to adopt and post privacy policies. However, the use of your Personal Information by our service partners is governed by the privacy policies of those service partners and is not subject to our control.

Categories of Personal Information Collected

Identifiers: your name, postal address, online identifier, IP (Internet Protocol) address, and email address; these are collected to provide you with the services and consultation you request from us; this information is maintained indefinitely, unless you request otherwise.

Select Information in Customer Records: your name, address and telephone number; this information is maintained indefinitely, unless you request otherwise.

Internet Activity: information regarding your interaction with our Website; this information is maintained indefinitely, unless you request otherwise.

Release of Information.

Taking Cara Babies will release personal or general information without your consent for security purposes, when required by law, or to prevent imminent harm to any person or entity. We will disclose personal or general information on receipt of a court order or subpoena, or to cooperate with a law enforcement investigation, which may include responding to requests and court orders from jurisdictions outside the United States. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful, as determined in our sole discretion. Release of your personal data for security purposes, as described in this agreement, to any person or entity under any circumstances shall be based on a determination made solely by us, exercising our own discretion, permission for which is expressly granted by you to us in accordance with this Policy.

We encourage you promptly to update your contact and Personal Information when it changes.

If you have any questions or comments relating to our website or this Privacy Policy, send an email to [email protected] or write Attn: Privacy Compliance Officer, 5830 W Thunderbird Rd Suite B8 - 1003, Glendale, AZ 85306-4655.

EU/Swiss Privacy Shield Certification

We comply with the EU-U.S. Privacy Shield framework and the Swiss-U.S. Privacy Shield framework, as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. We have certified that we adhere to the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse, enforcement, and liability. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/ and https://www.privacyshield.gov/list.

Any personal information collected about EU visitors through the services is processed in the United States by us or by a party acting on our behalf. When you provide personal information to us through the services, you consent to the processing of your data in the United States. This website and the services are hosted in the United States. If you are visiting our website from outside the United States, your information may be transferred to, stored in, and processed in, the United States or any other country where we or our affiliates, subsidiaries, or third-party service providers maintain facilities.

The European Commission has not determined that the United States ensures an adequate level of protection for personal information. The data protection and other applicable laws of the United States or other countries may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the data protection or consumer protection laws in your country. Your information may be available to government authorities under lawful orders and law applicable in such jurisdictions.

By providing us with personal information, you consent to the storage or processing of your personal information in the United States and acknowledge that the personal information will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your personal information. By using the website and/or providing personal data to us, you also consent to transfer, storage, and processing of your information as described in this Privacy Policy. We will protect the privacy and security of Personal Information according to this Privacy Policy, regardless of where it is processed or stored.

Additional Privacy Policy Information for Residents of the European Union or the United Kingdom.

In addition to the general Privacy Policy provisions described above, the following describe our privacy policies that apply to residents of the EU or the UK who visit our website or purchase or access the Company’s services. The words “data” and “information” have the same meaning as used herein, and are used interchangeably herein.

Data Controller

The Company is the controller of your personal data provided to, or collected by or for, or processed in connection with, your use of the website.

Purposes of Processing and Legal Basis for Processing

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have certain data protection rights. As explained above, we process personal data in various ways depending upon your use of our Website. We process personal data on the following bases: (1) with your consent; and (2) as necessary for our legitimate interests in providing you with our services, enhancing our web services, conducting analytics, and delivering relevant advertising.

What data do we collect?

The type of personal data that our Company collects will depend upon how you choose to interact with us, and includes personal data that you provide voluntarily to use the website, to purchase our services, to subscribe to a newsletter, to fill out a form, to respond to a survey, and personal data that you provide to us by email, by telephone or by filling out a form or using instant messaging or chats on our website, or for other purposes made apparent at the time you provide your personal data.

Personal data includes your first and last name, email address, IP address, telephone number(s), as well as your child’s name and birthdate, and anecdotal information about your child’s sleep struggles, eating habits, growth, developmental milestones, and other concerns of yours regarding the child’s sleep and behavior, and what products and services you order from us.

Anonymous information is collected for every visitor to the website. This includes pages viewed, date and time, and browser type, and IP addresses. IP addresses are not stored, but are temporarily used to determine domain type and in some cases, geographic region. We do not make any association between this information and a visitor’s identity.

How do we collect your data?

You directly provide our Company with most of the data we collect. We collect data and process data when you:

Use our website, register online, place an order for any of our products or services, send us an email, complete a form on our website or a form sent via email or text message (in electronic format or to be accessed via a link), and during telephone calls with us;
Voluntarily complete a customer survey or provide feedback on any of our message boards, or provide information to us via email or telephone;
Use or view our website via your browser's cookies.

What are cookies and how do we use them?

Our website may use “cookies” and similar means to collect statistical information such as standard Internet log information and visitor behavior information. Our Company uses cookies in a range of ways to improve your experience on our website, including keeping you signed in, remembering your previously selected preferences such as what language your prefer, the location you are in, and understanding how you use our website.

A cookie is a small text file that is placed on your computer’s hard disk by a web page server. When you visit our websites, we may collect information from you automatically through cookies or similar technology. Cookies are uniquely assigned to you, and are designed to be read only by a web server in the domain that issued the cookie to you.

We use cookies to identify your browser as you visit pages on our website. Cookies created on your computer by using our website do not contain personally identifiable information and do not compromise your privacy or security. Cookies allow us to gather anonymous information. If you choose to decline cookies, you may not be able to fully experience the features of this website. For further information, visit allaboutcookies.org.

Our Company uses advertising cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, if you do not accept or delete cookies, some of our website features may not function as a result.

How will we process and use your data?

We will not process or use your data unless we have a legal basis to do so.

Our Company collects your data so that we can:

Process your order, manage your account.
Email you with special offers on other products and services we think you might like.
Provide you with any requested baby sleep support.

If you agree, Our Company will share your data with our partner companies so that they may offer you their products and services.

When Our Company processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.

How do we store your data?

Our Company will keep your data indefinitely unless requested by you to delete it.

Marketing

Our Company would like to send you information about products and services of ours that we think you might like.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop Our Company from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please contact us via email at [email protected] or telephone at (402)-780-1181.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user of our website is entitled to the following:

The right to access - You have the right to request our Company for copies of your personal data. We may charge you a small fee for this service.

The right to rectification - You have the right to request that our Company correct any information you believe is inaccurate. You also have the right to request our Company to complete information you believe is incomplete.

The right to erasure - You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing - You have the right to request that our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing - You have the right to object to our Company's processing of your personal data, under certain conditions.

The right to data portability - You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions and where technically feasible.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us by email: [email protected] or through our contact form.

Privacy policies of other websites

Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page.

How to contact us

If you have any questions about Our Company's privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us by email: [email protected] or through our contact form.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that our Company has not addressed your concern in a satisfactory manner:

EU residents may contact the data protection office in your state. A list of offices may be found at The European Data Protection Board’s website at https://edpb.europa.eu/about-edpb/about-edpb/members_en

UK residents may contact The UK Information Commissioner’s website at https://ico.org.uk/ or by calling 0303 123 1113